Sustainable Architecture in Muslim Millennial MICE: Application of the 3E principles (Ecology, Economy, Equity)

Abstract

The MICE (Meeting, Incentive, Convention, Exhibition) industry is rapidly developing as a strategic sector that drives economic growth, tourism, and the exchange of ideas in urban communities. The participation of the Muslim millennial generation is increasing, thus creating a need for MICE spaces that not only support professional activities, but also reflect spiritual values, diversity, and environmental sustainability. MICE design with a sustainable architectural approach is carried out to harmonize professional, social, and spiritual functions with ecological awareness. This study uses a research-based design method with a descriptive exploratory approach to produce the concept of "Empowering Ummah, Elevating Earth with Dhikr at the Heart of Every Encounter", which is implemented through integrated space zoning with the mosque as the center of activity. The three pillars of sustainability (ecology, economy, and social) are implemented through environmentally friendly design, support for halal MSMEs, and inclusive and equitable access to space. This research is a preliminary study that has not been widely found before, especially regarding MICE design for the Muslim millennial generation with sustainable architectural principles. The design is expected to be able to create a multifunctional, family-friendly MICE area, and reflect the role of millennial Muslims as caliphs on earth in maintaining the sustainability of the earth.