The Office Design Using Gen Z Behaviour Approach, Rasuna Said Kuningan Jakarta

Abstract

The demographic development of the workforce in Indonesia shows a significant increase in the number of employees from generation Z (Gen Z), namely individuals born between 1997 and 2012. This encourages companies to make adjustments to the culture and design of spaces that adapt to the characteristics and preferences of Gen Z who tend to value flexibility, collaborative, and goal-oriented. This study aims to explore how to approach Gen Z-friendly office design. The Research method is Qualitative Phenomenology, Using deeper observation, to  examines Gen Z elements such as the location of open workspaces, health-supporting aspects, the use of smart technology, and flexible work systems. The results of the study show that offices with a Gen Z approach not only increase the productivity and retention of young employees, but also create a work environment that is more adaptive to existing changes. This study provides new innovations for companies in designing workplaces that are relevant to Gen Z and competitive in the modern work era.